The long and the short of it
Long and short_of_it_presentation_final | PPT
Les Binet and Peter Field on 10 years of the Long and Short of It
How does brand building work? — Applied Brand Science
The Long and the Short of it — and the implications for Content and Storytelling
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
The Long and the Short of It celebrates 10 years. Are its lessons still relevant?
Marketing Effectiveness in the Digital Era: Media in Focus
The long and the short of it
We're only human | The Marketing Society
Peter Field and Les Binet could have helped me not get fired but they didn't. | by menon | Medium
The Long and the Short of it — and the implications for Content and Storytelling
Ad effectiveness: Les Binet / WARC webinar | changing my mind
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Marketers are thinking too short term - it's demonstrably making us less effective, Samuel Page
Interview: Les Binet and Peter Field | Contagious
The Greatest Hits of Binet and Field – Tom Roach
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
Advertising Effectiveness: the long and short of it | Campaign US
Are you playing the long or the short content game?
Effectiveness Hinges on the Long AND Short of It | LBBOnline
Long, Short & Wrong - marketing aX borders
The Long and the Short of it. And the implications for Content and Storytelling
